MyDomainIdea.com Business Plan
MyDomainIdea.com Business Plan
ATTENTION INVESTORS, BUSINESSES, AND DEVELOPERS
We at My Domain Idea are looking for serious investors, businesses, and developers to make this into a fully operational site. This site is a 100% fully working full-scale prototype. The prototype shows off the services we would be providing to the users. Our prototype site was built to give you the idea how the site would operate and run. We are seeking to partner with businesses within the industry. Internet Registrars, Domain Parking Services, Advertising Networks or some big company like Google, Microsoft, Demand Media or any other domaining business; are the types of businesses we would be interested in working with. Please contact us regarding your interest in owning a piece of My Domain Idea
With all the knowledge and experience we have with the domain name industry including all the market research we have conducted with domain names; domain name management, domain name parking, domain name registration, domain name hosting, domain name investing, Internet registrars, search engine marketing, search engine optimization, pay per click advertising, online advertising, social networks, web development, IPv6, and Web 2.0. We at My Domain Idea cant see a better timing for the launch of our site to take off and become an industry leader in this billion dollar domain name market.
Here's a quote from Richard Rosenblatt on the business of Domaining:
"I thought, it can't be that easy. So I talked to some domainers, and they said, 'We own 300,000 domains, we make $20 million a year, we have just four employees and some servers in the Caymans.' I thought, 'If you can make that much doing nothing, what if we added some Web 2.0 sprinkle so that people would come back - user publishing tools, social networking? What if we built a platform where we could snap that into as many domains as we wanted?' That's when the lightning bolt hit me: You'd have a company that generates its own traffic, generates its own content, and monetizes itself. It would be the perfect lazy-man's media company!"
Summary for My Domain Idea
Our Vision at My Domain Idea is to become the industries leading social service for domain names. Our service with domain names will be the 21st century real estate platform for domain name owners, investors, businesses, and developers. Our goals at My Domain Idea are simple; partner up businesses, investors, and developers with the owners of their domain names and become the 1st choice for domain name management. My Domain Idea will provide profitable ways for domain name owners to fully monetize their domain names. Change is coming with My Domain Idea.
All domain name owners knows that owning a domain name is very much like a piece of property. It is owned by someone. It can be bought and sold, traded or transferred. Ask yourself this question, what is the mind set of all these people buying domain names? The majority of people out there are buying domain names in record number are hoping to turn a profit on their purchase.
My Domain Idea will offer many industry leading services to its users. We will provide the first social network for domain names exclusively. The domain name owners will be able to create a profile for their domain names, listing all their ideas and their market research associated with their domain name. We will fill the need for a way to truly organize and consolidate access to one’s domain portfolio. We will offer users to manage all of their domains, wherever they are registered or parked. My Domain Idea will become the global marketplace for buying and selling domain names. We will provide domain registrations. My Domain Idea will offer a domain parking service for all domain name owners that own domain names needing to be parked. The user may decide to park their domain at the parking service provided by My Domain Idea, while waiting for business to happen. My Domain Idea would like to create the first advertising network catering to the entire domain parking industry. My Domain Idea will also be able to host live and online auctions for domain names. My Domain Idea will offers its users all the tools needed to buy and sell domains among a community of users stretching around the world, including domain appraisals, brokerage services, promotion and domain parking program. Utilizing all these services plus many more secret ideas that we have, My Domain Idea will storm the domain name industry and become the industries leading service for domain names.
Currently, the domaining industry is at an estimated $2 Billion as people buy and sell domain names similar to stocks and property. When people type the generic names into their Web Browser's address field, many sites that generate pay per click advertising revenue appear. This direct navigation bypasses search engines.
Domainer Magazine's, managing partner, Jerry Nolte stated that the "industry is like the wild, wild West right now and people have no idea how fast it's growing."
Pundits and estimators believe that the industry's market will reach $4 Billion by 2010 as people and businesses continue to purchase about 90,000 domain names every day.
By April of 2007, more than 128 million domain names had been registered worldwide, which is a 31 percent increase over the previous year, according to VeriSign Inc., which runs some of the primary domain name directories for the Internet.
My Domain Idea provides users and domain name owners with the following tools:
* The ability to create domain name profiles
* The ability to upload domain name ideas
* The ability to showcase domain name ideas
* The ability to contact domain name owners for potential business
* The ability to search and lookup domain names
* The ability to register and sell domain names
* The ability to park domain names
* The ability to discuss the domaining industry on the community forum
Domain Parking with My Domain Idea
Domain parking is an industry service that enables a owner of a domain to create a page filled with advertisements. Significant revenue can also be gained from domain parking. For text ads often found on these pages, total revenue for 2006 was $800 million. Combined, Google and Yahoo have a market capitalization of $185 billion (although this changes on a daily basis) and their total revenue in 2006 from the ad-network channel was $7.88 billion.
My Domain Idea will offer a domain service which allows you to park your domains for free on our hosting servers. We will in turn place targeted advertising on your parked domains and you earn money whenever a visitor clicks on any of the ads.
Investors, businesses, and developers, the domain parking industry is all about numbers. Its simple, the more domain names you have parked at your service; the more revenue you will generate. In setting up the platform for the domain parking service, we would be able to off such features into our solution
* The advertising network will feed all domain names parked at our site; MyDomainIdea.com
* Advanced customization of landing pages
* Hundreds of category-based templates
* Search engine optimization
* Automated and Manual optimization
* Strong anti-click fraud
* Easily optimize keywords
* No minimal portfolio size
* 100% revenue model
* Create your own template
* Create your own revenue
How does it work?
When you park a domain name with us, we take your domain and find relevant phrases, categories and templates that are related to your domain. We then place these phrases and categories on your domain and once a visitor comes to your domain they will find the content they are looking for. When the visitor clicks out to one of the advertisers you will be paid for that click.
Advertising Network with My Domain Idea
My Domain Idea visions to become the industry leader in providing an advertising network for the entire domain parking industry. We would be able to create the first advertising network from scratch that will cater specifically to the domain parking industry only. With the introduction of the IPv6 protocol, there will be massive amounts of domain names being registered worldwide. Having all those domain names being registered, one would have to think that there isn't simply enough time or people to develop all those sites that are being snatched up. The major difference between IPv4 and IPv6 is the number of IP addresses. There are just over 4 billion IPv4 addresses. In contrast, there are over 16 billion-billion IPv6 addresses. With all those extra domain names one can only realize the massive opportunity at hand. All those sites that decide not to be developed will be parked at a domain parking service; My Domain Idea plans to be one. If My Domain Idea was to have a domain parking service, one would think that the most logical thing to do is; create an advertising network for all those domain names being parked. My Domain Idea want to be the first to create an advertising network specifically catering to domain names. We want to compete with the big guns.
Currently, there's been talk on the internet that Google and Yahoo will drop its advertising feeds to ASK.com. As of March 1. 2008, all domain parking sites using the ASK.com feed will either have to find another source for their advertisement links or will have no other option to shut down.
The reason behind this is explained in this article
"The total revenue from domain parking last year was $800 million which means that parking represents 10.2% of the total ad-network channel or 4.7% of Google and Yahoo's total revenue. These are big numbers but it also means that the domain channel is going to be able to fly beneath the radar any longer.
Here's the issue, if you're sitting on the board of Google or Yahoo wondering how you're going to support a market capitalization that's in the stratosphere (Google) or how to join a rival (Yahoo) the easiest thing that you can do is begin to squeeze the margins of domainers. Domainers are part of a highly fragmented market that really doesn't have any power over the advertising aggregators, it's a soft easy option. I think that we're beginning to see this sort of action in the decline of EPC pricing.
Here's where it gets really interesting. The projected online advertising spend is going to grow by 15.1% for 2007 while the domain channel is growing by 37.5%. The domain channel is rapidly cannibalizing the content channel advertising revenue and it has a huge and growing appetite. Verisign has indicated that 23% of all registered domains are parked and this is likely to increase which suggests that the domain channel may surpass 37.5% growth rates in the near future.
The growth rate and size of the domain parking industry will bring the attention of senior executives within Google and Yahoo; therefore I would expect some change in the future. It is only a matter of time."
Domain Registrations with My Domain Idea
My Domain Idea plans to become the world's #1 choice for domains by providing innovative, competitively-priced products, delivering the highest quality customer service, and by always appreciating and listening to its customers. If the users buys a domain name through My Domain Idea, they can immediately start a profile for their domain name. Buying a domain name through My Domain Idea will simplify the process for the users. The users will not have to redirect their domain registrars DNS servers to point to our servers since it will be automatically defaulted to our domain parking servers. Having the DNS servers point directly to the domain parking service will automatically start generating revenue for the domain name owner without them lifting a thumb. Changing these settings are hard to do by some people. We want to simplify this process.
Social Community with My Domain Idea
In creating the first social network for domain names, we will be able to display potential diamond in the rough domain names. Giving the ability to the user to create a profile for their own domain name is very beneficial for them versus others trying to develop or sell their domain name. Creating a domain name profile will give new life to a domain name that's been collecting dust in your domain portfolio. The domain name owners creating their profiles will be able to display all ideas that they have associated with their domain name. They will list all the market research pertaining to the domain name. They will be able to offer suggestions to what their domain names could become. The community will be able to rate other domain ideas throughout the site with an implemented ranking system. The user are creating an opportunity for themselves in leveraging the community to display their domain names to highly trained professionals in the domain industry.
The domain name MyDomainIdea.com already has the branding powers to facilitate future growth for the site. All current, present and future users will associate an idea they have and then will visit and remember My Domain Idea for a place to grow their domain name idea. The name My Domain Idea can be easily memorized for the users to virally market our service to others; there's no freer way to advertise for a company than word of mouth by its users and that MyDomainIdea.com rolls off the tongue. Users around the globe will recognize that My Domain Idea will be the only service required for their domain name services.
With all these professionals tools and services located under one roof, My Domain Idea offers a service like no other. The sheer exposure for any domain entrepreneur is shattering. Today's, web is creating so many different types of opportunities that arise from simple ideas that can ultimately transform into a fully profitable company; all starting from a domain name.
Site Operations with My Domain Idea
Prototype for My Domain Idea
We want to bring attention to that, this site is a prototype of the completed site; its merely to show you how the site would operate. Currently, My Domain Idea powers its site using services provided by others. Right now it has been set up to receive commissions from other companies providing these services. All these services will be replaced with our own.
Users wanting to register domain names will click on the 'Register Domain' tab. This service allows My Domain Idea to receive a commission on every domain name transaction that is completed throughout the site. Users wanting to park their domain names will be able to do so by clicking on the 'Domain Parking' tab. Again My Domain Idea will receive commission on every user that signs up for the domain parking service. By clicking on the 'Submit My Domain Ideas', users will be able to create a domain name profile. The user will be able to showcase their domain name in front of an large audience. The My Domain Idea marketplace allows users to buy and sell domain names. It also gives them ability to take part of live online auctions. If any transaction are made throughout the site, My Domain Idea will receive a commission. The community forum at My Domain Idea, will provide users to discuss everything and anything possible about domain names. The domain name industry always has lots to talk about and discuss.
Note: MyDomainIdea.com is currently monetizing this domain name by collecting commissions on every purchase or service used by its members at My Domain Idea
Future My Domain Idea Model
My Domain Idea plans on creating proprietary platform for this site exclusively with the help of investors, businesses or developers. By integrating all the mentioned services above; domain name registration, domain name parking, submitting domain name ideas, online domain name marketplace, domain name forum plus the domain name advertising network; My Domain Idea will be able to become the industry leading service for domain names. Having all these services seamlessly integrated into one proprietary platform would allow My Domain Idea to maximize our profits within the domain names industry
Below is a process list of how the users are going to use the site
Domain Name Owner
* Comes to the site either through word or mouth or through search engine results like Google
* The users can creates a profile for their domain names
* Once completed, his domain name profile will be exposed to all investors, businesses, and developers
* Domain owners can have an option to showcase their domain names for a premium. The domain name profiles will be showcased on the front page. There can be alternative locations for the domains to be showcased also. My Domain Idea can maximize their advertising revenue by charging its advertisers more money for the showcased domain names..
* Any of these 3 groups can contact the domain owner about his domain name
* The domain owner can also contact businesses that have created profiles
* The domain owner can choose what path they would like to venture down; really depends what they are looking for and what they would like to foresee happen to their domain name
* All business including deals, partnerships, and transactions will go through MyDomainIdea.com
* Domain owner can repeat the whole process unlimited times
* Will refer others to MyDomainIdea.com
My Domain Idea Visitor
* Comes to the site either through word or mouth or through search engine results like Google
* Checks and browses throughout the site
* If they like what they see they will be able to purchase a domain name through an affiliate domain registry like GoDaddy
* Once they have purchased a domain name, they can proceed to the first steps of the domain name owner (note; right above this paragraph)
* Will refer others to MyDomainIdea.com
My Domain Idea Investor
* Comes to the site either through word or mouth or through search engine results like Google
* Checks and browses throughout the site
* They will be able to get in contact with the domain name owner to talk potential business with each other
* Will work out a contract with each other
* Move along to the next domain name in My Domain Idea database
* Will refer others to MyDomainIdea.com
My Domain Idea Businesses
* Comes to the site either through word or mouth or through search engine results like Google
* Checks and browses throughout the site
* They will be able to get in contact with the domain name owner to talk potential business with each other
* Will work out a contract with each other
* Move along to the next domain name in My Domain Idea database
* Will refer others to MyDomainIdea.com
My Domain Idea Web Developer
* Comes to the site either through word or mouth or through search engine results like Google
* Checks and browses throughout the site
* They will be able to get in contact with the domain name owner to talk potential business with each other
* Will work out a contract with each other
* Move along to the next domain name in My Domain Idea database
* Will refer others to MyDomainIdea.com
Market Trends with My Domain Idea
More and more people are finding out on how to profit from having a domain portfolio nowadays. With loads more people buying up domain more than ever, the domain market is really heating up. I have found an article that describes the current and future market trends for the domain industry quite well. In this article, you will hear from leading company CEO's, major domain portfolio owners, conference organizers and representatives from the legal, finance and domain development sectors.
"The industry is coming off it's fourth consecutive year of robust growth and that has attracted major capital investors who are attempting to roll up the domain space." Click Here to read the entire article
You've heard the phrase... "Follow The Money!"
The smart investors with big money are now jumping into this market. By the way, when we mention smart investors, you should know that Ross Perot's Perot Investments, Inc. and Howard Schultz's (Chairman of Starbucks Corp.) Maveron LLC have each invested millions of dollars into companies that are buying domain names today for income and future profit. You know these guys are not going to put millions of dollars at risk on a whim or some fly-by-night idea!
Richard Rosenblatt has created and sold $1.3 billion dollars of Internet companies including iMALL which he founded, ran and sold for $565 million, and MySpace which he turned around as Chairman and sold for $580 million. He's raised over $200 million to invest in his domain business. With major players like Perot, Schultz and Rosenblatt writing multi-million dollar checks, you don't have to worry about this being some fly-by-night deal. We're talking about a serious - incredibly profitable business - that's exploding across the Internet.
But the most amazing thing is that you and I can not only compete with... and beat... the huge players like Rosenblatt's company, but the big boys are actually part of the driving force that will help you and I to make huge money as they raise the value of domains in the open market. (Hint: you want to buy your domains long before they get to the open market.) All these domains are like virtual real estate. They represent real value that can be bought, sold, developed, leased, etc. Just like in the "real world", Donald Trump's real estate ventures aren't focused on doing some small handyman special deal. We do not compete directly with these big boys. We grab the real bargains. But the big boys help us because they are driving up the open market price for this virtual real estate. That means that year after year you get more money for your domain when you go to sell it. Domain names values will continue to rise. It's the simple law of supply and demand.
Top 10 Most Expensive Domain Names
#10 CreditCards.com
Sold for: $2.75 million in July 2004
#9 Wine.com
Sold for: $2.9 million in September 1999
#8 Shop.com
Sold for: $3.5 million
#7 AsSeenOnTv.com
Sold for: $5.1 million in January 2000
#6 Beer.com
Sold for $7 million
#5 Diamonds.com
Sold for: $7.5 million
#4 Business.com
Sold For: $7.5 million in 1999
Click here to view the TOP 3 DOMAIN NAMES SOLD
Online Advertising with My Domain Idea
Today, globally savvy marketers are investing more than ever before online, and online advertising is being used increasingly by mainstream marketers as well. Advertisers go online to build brands and generate responses and sales.
There are many reasons to advertise online. Computer users and consumers are spending more time online with more widespread Internet access than ever before. There are an increasing number of advertisers hungry for targeted traffic and they are willing to pay for this traffic. Pay-per-click advertising is prompting increases in the number of domain-name sales and the dollar value of deals. Businesses are also gaining a more sophisticated understanding about online branding and advertising. Industry standardization has illustrated the maturation of the industry and translates into less risky profits and guaranteed results.
Companies continue to shift their advertising dollars to the Internet, as online ad spending grew nearly 28 percent to $7.3 billion in the fourth quarter of 2007, according to research firm International Data Corp. This caps off a year of ramped up spending for companies, with spending in 2007 up 27 percent to $25.5 billion.
The surge reported in online advertising is also a contributing factor to the increasing number of registered web addresses. World-wide, the total number of registered domains was at 85.6 million in the third quarter this year, up from 66.3 million in the year-earlier period, according to VeriSign Inc., the company that manages the registry of domain names ending in .com and .net. It is also estimated that about 10% of all .com and .net domains were registered and created to host pay-per-click advertising.
Currently we are working on at My Domain Idea
* Engineering the process to integrate the domain parking service with the advertising network
* Applying to be a registered domain registrars
* Applying search engine optimization throughout the site
* Organization a contest for the sites logo
* Contacting investors about our startup idea
* Writing a letter to Tech Crunch so that they can showcase our startup idea
Final Thoughts
We have gotten this site up and running within 2 weeks. We had to find a way to pitch our domain name idea out to as many people as possible. All signals pointed out that the domain industry is going to blow up real quick; its like the wild, wild west. The company that acts first will have the first movers advantage and definitely will have its advantage in this cash cow industry. Think for a moment, do you want a piece of the pie, or do you want the crumbs of the pie?
This month has seen some major changes happen within the domain name industry. All DNS servers around the world were switched over to IPv6. Next, DotAsia Landrush begin with the registration of .ASIA Following was the news that Google and Yahoo were going to drop its adverting feeds to Ask.com. The last was a company that has turned the domain parking service upside down with how it serves parked sites their ads.
Once again, we are looking for serious investors, businesses, and developers to make this into a fully operational site. With all the knowledge and experience we have with the domain name industry including all the market research we have conducted with domain names; domain name registration, domain name parking, domain name hosting, domain name investing, Internet registrars, search engine marketing, search engine optimization, pay per click advertising, online advertising, social networks, web development, IPv6, and Web 2.0. We at My Domain Idea cant see a better timing for the launch of our site to take off and become an industry leader in the domain name market. Lets build an empire.
We appreciate your time that you have take to look over our business idea for the site, My Domain Idea. We are looking forward to hear from you. Have yourself a great day.
The My Domain Idea Team
CLICK HERE TO CONTACT US
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